Pass me that eel soda

Last month a new soft drink was released in Japan containing freshwater eel extract, as well as other vitamins found in the fish. The drink is called Unagi Nobori, which basically translates to "Surging Eel". It is said to have a similar taste to broiled eels. I love eating eel at Japanese restaurants but this does not sound very delicious at all. It's gotta be better than python blood though, right John?